market
intelligence
for originals
Sao Paulo . Brazil
photo by Gustavo Denuncio
WE DON'T LAUGH AT MADNESS. WE BRING A METHOD TO IT.
We combine our ability to curate intelligence with a set of proprietary methodologies Nitric and proven tools to create strategic solutions: consulting, research, training, mentoring and content.
Insights map for solving problems from 3 modular dimensions:
insideout outsidein deepintel
Lectures and training on strategy, market intelligence, creativity and trends.
deepintel
deep and complete market intelligence
1
insideout
Understanding the objectives, challenges and tensions. We evaluate the business model and its current situation. We fully commit to the business.
2
outsidein
Understanding the market in a structured way. We analyze the external forces that impact the business and draw up an accurate diagnosis.
3
strategicdirections
Mapping opportunities and paths to solve problems. We gather the insights and direct the next steps in a personalized and accurate way.
outcomes
brand and business
positioning
expansion to
new markets
portfólio
revision
new products
development and release
brand
architecture
marketing
strategy
business dev.
intelligence
ABM
intelligence
business model
review
future
vision
insideout
Strategic insights based on internal intelligence. We design possibilities through our ASB methodology, based on in-depth interviews with the team, comprehensive surveys and the immersion in internal documents.
outcomes
strategic recommendations on culture_
vision_
people_
purpose_
processes_
RFP/suppliers_
outsidein
outcomes
Strategic insights based on external intelligence. We map market movements through desk research, interviews with experts and proprietary analysis methodologies. Modular solutions to meet specific challenges.
competitors analysis
target audience
and clients base analysis
socioeconomic map/PESTEL
trends map
Mentoring to strategically develop leaders and their businesses in structured meetings.
General overview of markets through data curation focused on small business.
